Everything we've published.

42 items, newest first. Page 1 of 2.

• Perspective·16 May 2026·3 min

  Schema's AI citation value falls under fresh scrutiny

  Google drops FAQ rich results and Ahrefs data shows schema offers little AI citation lift.

• Perspective·15 May 2026·3 min

  Google dismisses llms.txt and GEO tactics in new AI guide

  Google says AEO and GEO are just SEO. That advice applies to Google, not ChatGPT or Perplexity.

• Perspective·15 May 2026·4 min

  Ahrefs: chatbot referral traffic converts above other channels

  Ahrefs: clicks from ChatGPT and Perplexity citations convert above other channels.

• Perspective·14 May 2026·4 min

  Three layers decide whether your brand shows up in AI answers

  Forrester splits AI visibility into three layers. Most brands are fixing the wrong one.

• Methodology·14 May 2026·3 min

  GA4 now isolates ChatGPT and Gemini traffic by default

  GA4 now reports ChatGPT and Gemini traffic as a default channel, ending the measurement excuse.

• Industry report·13 May 2026·3 min

  Google hides real AI query data from advertisers

  Google replaces real AI queries with model-rewritten versions in Search Terms reports.

• Methodology·13 May 2026·3 min

  SERP rank is no longer the visibility metric that counts

  Rank tracking measures a results page that no longer exists. Citation share is the new visibility metric.

• Perspective·11 May 2026·3 min

  ChatGPT goes mainstream: older users, even gender split

  ChatGPT's fastest-growing users in Q1 2026 are over 35. Your buyers are now in the prompt window.

• Industry report·11 May 2026·3 min

  OpenAI launches DeployCo for enterprise AI rollouts

  OpenAI launches DeployCo to embed frontier models inside enterprise stacks, bypassing the SI layer.

• Industry report·9 May 2026·4 min

  Google adds AI Search links, hides click data

  Google expands AI Search links but still won't show publishers the click data.

• Industry report·8 May 2026·4 min

  Google AI Search adds inline links, reshuffles winners

  Google's inline AI citations and a fresh core update are resetting which brands get cited.

• Perspective·8 May 2026·3 min

  Reddit's growing weight in LLM citations

  Reddit is now a top citation source for ChatGPT, Perplexity, and AI Overviews. B2B brands cannot ignore it.

• Industry report·7 May 2026·3 min

  ChatGPT starts testing ads inside answers

  ChatGPT introduces ads, splitting AI answer real estate between earned citation and paid placement.

• Industry report·6 May 2026·3 min

  ChatGPT gets a self-serve ads manager

  ChatGPT's new self-serve ads manager turns the answer surface into contested space.

• Perspective·6 May 2026·4 min

  AI search collapses the PR and SEO divide

  AI answers blend earned and owned sources. PR and SEO budgets need to merge.

• Field note·6 May 2026·3 min

  Bing separates grounding from indexing for AI answers

  Bing says grounding and indexing are different disciplines. Your SEO metrics no longer predict AI citations.

• Industry report·6 May 2026·4 min

  Google adds inline links and source context to AI Search

  Google's AI Search now flags paywalls and embeds citations inline. Open-access content wins.

• Methodology·6 May 2026·4 min

  GEO vendors misread the paper they keep citing

  The GEO category is selling SEO with new vocabulary. The research it cites says otherwise.

• Perspective·5 May 2026·4 min

  Google says AI search has fractured the keyword

  Google says keyword fragmentation has rewritten the rules of SEO. Citation share is the new scoreboard.

• Perspective·5 May 2026·4 min

  AI Overview hallucination triggers $1.5M defamation suit

  A $1.5M lawsuit over a false AI Overview signals new defamation risk for every named brand.

• Industry report·4 May 2026·4 min

  Google: AI Mode loses to full SERPs on browsy queries

  Google confirms AI Mode and classic SERPs serve different query types. B2B content strategy must split.

• Perspective·4 May 2026·4 min

  Google's AI content advice for publishers chasing visibility

  Google now actively advises publishers to use AI well. B2B brands should rebuild workflows around it.

• Industry report·2 May 2026·4 min

  AI search revenue surges as Google Network keeps bleeding

  Google and Microsoft earnings prove AI search is now where ad budgets and brand visibility consolidate.

• Perspective·1 May 2026·3 min

  AI Overviews surface negative reviews users never asked for

  AI Overviews now inject negative reviews into unrelated brand queries, with no user prompt required.