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Pulse landing
Tooling

Tooling.

5 items tagged tooling. Page 1 of 1.

  • Methodology·14 May 2026·3 min

    GA4 now isolates ChatGPT and Gemini traffic by default

    GA4 now reports ChatGPT and Gemini traffic as a default channel, ending the measurement excuse.

  • Methodology·13 May 2026·3 min

    SERP rank is no longer the visibility metric that counts

    Rank tracking measures a results page that no longer exists. Citation share is the new visibility metric.

  • Methodology·6 May 2026·4 min

    GEO vendors misread the paper they keep citing

    The GEO category is selling SEO with new vocabulary. The research it cites says otherwise.

  • Methodology·23 Apr 2026·3 min

    A new measurement framework for AI search visibility

    Aleyda Solis splits AI search measurement into presence, readiness, and business impact.

  • Methodology·10 Apr 2026·4 min

    iPullRank: keyword research now means managing portfolios

    iPullRank reframes keyword research as portfolio management. Citation share replaces rankings.