85 items tagged brand visibility. Page 1 of 4.
ChatGPT sends a fraction of Google's traffic, but three new studies suggest that was never the point.
A pre-registered test found Gemini's brand-mention rates stay predictable for three weeks, but only within one model version.
Ahrefs' study of 15 million ChatGPT fan-out queries shows brands must target the model's hidden sub-queries, not the user's literal prompt.
New research finds AI citation outcomes are decided by model retrieval mechanics, not on-page GEO tactics like schema or summary boxes.
AI Overviews now appear on most big-brand searches, per Search Engine Journal, turning brand search into contested, citation-based territor.
Forrester's 94% figure shows B2B buyers now trust AI search answers over sales reps and vendor websites.
Ahrefs: AI Overviews now answer 83% of branded Google searches, often from third-party sources, not the brand's own site.
ChatGPT ads now appear in 47% of gaming chats, per Search Engine Journal, signalling category-by-category monetisation of conversational an.
Ahrefs: France's AI Overviews rollout cut exposed domains' CTR by 23.1% in nine days, matching every prior market launch.
New BRP metric exposes how often LLMs omit established brands, regardless of market share or awareness.
Le Monde's traffic held after AI Overviews launched, but subscriber buffers may be hiding the real search impact.
ChatGPT Ads has CPCs up to $22 but still no benchmarks, auction data, or audience verification.
New EHQ benchmark finds 14 LLMs vary widely in confabulation risk, with direct implications for brand visibility.
Google AI Mode picks different sellers than the Shopping carousel, creating a parallel visibility system brands cannot ignore.
The judge who found Google a monopolist says AI Overviews look 'really unfair' to publishers.
Google says some sites can skip GEO. For B2B brands with complex buyers, that exemption does not apply.
Google builds tools inside Search, bypassing branded results. B2B brands face structural mid-funnel displacement.
AI Mode queries are 3x longer. Brands that lead with the answer get cited; those that build to it do not.
Ahrefs' 15M data points show domain authority is a poor predictor of AI citation. Earned coverage wins.
ChatGPT Ads expands to 31 European markets, splitting LLM visibility into paid and organic tracks.
ChatGPT encodes brand preferences before searching. Named brands get a 33x visibility edge.
Wrong robots.txt settings are silently removing publishers and brands from AI Overviews citations.
Google's AI opt-out arrives as Top Stories enter AI Overviews. What brands actually surrender before they decide.
13 billion searches reveal which content gets cited by LLMs and which gets absorbed without a click.